polo women shirts Outlets Are Answer For Allentown
Like it or not, the only reason any red blooded suburbanite would come to center city Allentown is to get London Fog, Laura Ashley or Ralph Lauren at 50 percent off. And, remember, they’re the ones with the money.
It’s worked in Reading, Lancaster and the Poconos. And it’ll work in Allentown more precisely, the old Hess’s building at 9th and Hamilton.
So, while the city fathers, the alternative lifestyle folks and the chairman of Pennsylvania Power Light Co. argue over the matter, I’m going to take the bull by the horns. Here’s a three step process to revitalize downtown Allentown.
STEP 1: GET THE NAMES OF RETAIL COMPANIES THAT HAVE OUTLET STORES.
Here are 10 that have outlets in Reading.
Footlocker; Levi’s; Pier 1 Imports; Rawlings Sporting Goods; Tommy Hilfiger; Underground Jeans; Timberland; Bugle Boy; Sunglass
World; and Hart, Schaffner Marx.
Aw, what the heck, here are 10 more.
Corning, Dockers, Genuine Kids, Guess, Laura Ashley, Leather Loft, Park Avenue Hosiery, Old Navy Clothing Co., Polo/Ralph Lauren, and Van Heusen.
STEP 2: WRITE THEM A LETTER.
Something that sounds like this will do.
Dear CEO, Allentown has a first rate department store that would be ideal for your store. It has five floors and a basement, a classy restaurant, escalators, a parking deck and shiny brass revolving doors. Rent’s cheap. And the location is better than Disney World.
Literally minutes from the Pennsylvania Turnpike, I 78 and Route 22, we’re accessible from New Jersey/New York, the Poconos, Philadelphia, Harrisburg and Scranton in a little over an hour. Buses can easily reach the store. Access is on four lane streets, not through crowded inner city neighborhoods or jammed interstates.
We’re inviting dozens of your competitors to a gala at the old Hess’s store. We hope that you, too, can make it.
STEP 3: DUPLICATE STEPS 1 AND 2 ABOUT 300 or 400 TIMES.
There are 99 shops at The Crossings Factory Stores outlet mall in Tannersville, and Reading’s outlet brochure (that’s where I got the names) lists scores more.
The addresses of these and thousands of other companies can be found in the Dun Bradstreet and Standard and Poor’s business directories and the Directory of Corporate Affiliations all on file at the Allentown Public Library. The Bloomberg Business News network has them on line.
Oh, about this gala. Who’s going to pay for it? Well, here are a few suggestions.
The Hilton, The Bon Ton, the city of Allentown, the Downtown Improvement District of Allentown (DIDA), The Morning Call, the absentee landlords who own the vacant storefronts on Hamilton Mall and anybody else who would benefit from a revitalized center city.