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Simon Donohue on designer kids clothesTHIS week, resident style guru Simon Donohue wonders whether designer clothes for kids are worth the hype. Kids look cute in everything. don’t they?10:34, 17 APR 2010Updated14:43, 12 JAN 2013MEN style guru: Simon Donohue

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I HAVE just splashed out on an extremely cute designer T shirt for my son.

It was a small price to pay for the moment of money can’t buy pride which I’ll feel when he wears it.

But if I’m absolutely honest with myself, in kids’ clothes terms, it cost an absolute fortune. Let’s work it out.

The rate of knots at which he’s growing means that will probably work out at a cost of around for each of the four times he’ll wear it.

Given the odd bowl of spaghetti and toilet training accident, each will roughly equate to roughly 10 minutes. The same pay as you go rate would buy me a Porsche.

Thankfully, it was only a one off. Furthermore, visiting the posh shop in question provided me with a delicious insight into the minds of people who think nothing of spending gazillions on designer socks.

Sitting on the counter was a fast depleting pile of books entitled This Little Piggy Wears Prada.

And it’s flying off the shelf. The story goes that she couldn’t remember traditional nursery rhymes so created her own.

Examples of the poems to be found inside include: “This little piggy went to Prada, This little piggy went to Cannes, this little piggy dined at Nobu, and this piggy, Hakkasan. And this little piggy went “Wee wee wee wee!” all the way home because she had a fat bottom.”

Presumably, a bout of binge eating and counselling followed soon after.

Are people buying it with a sense of irony? I asked. The blank stare I received from the sales assistant suggests they’re not.

Let’s face it, kids look just as cute in Asda as they do in Armani. For the price of a pair of Polo Ralph Lauren socks you can probably by an entire outfit from Tesco.

Designer togs for kids are as unnecessary as Love Island.

So why is it that so many vacuous moneyed types should want to burden their youngsters with designer awareness at such a tender age?

Placing this book anywhere near the nursery shelf ensures that little Jemima and Jeremy will be selling their soul to American Express just as soon as they can stand tall enough to tap in a pin number, giving them the sartorial appetite of Paris Hilton.
new polo shirts on designer kids clothes