coolmax polo shirts driven wearable tech
Open in August September. The shirts contain sensors that detect respiration, stress levels and motion. Open in August September. The shirts contain sensors that detect . more
Fitbit and Up are one thing, but two sportswear makers the mighty Ralph Lauren and a new Redwood City company called Athos have their gloves on in a bout to create the next level of wearable tech. Open on Marcus Giron (far right), the No. 1 intercollegiate singles player. The technology detects physiological data to capture movement and direction, and measure heartbeat, respiration, stress level and energy output. Data will be transmitted from a black box of sorts to the cloud, analyzed with algorithms and fed to a smartphone app. Meanwhile, Athos is introducing shirts and shorts ($99 each) with sensors that use electromyography (but no wires) to detect heart rate, breathing and muscle exertion, with data transmitted by a thumb size metal Core device ($199) in a port on the clothes to a smartphone app (near right), where the user can get instant analysis of how hard the right thigh is working in comparison to the left, for example,
along with tips on improving efficiency and form.
Co founder Dhananja Jayalath said he and Chris Wiebe came up with the idea out of personal need while in college in Canada. They had time for the gym but no money for personal trainers and started developing crude sensors that they welded onto their clothing. They have since been refined. Carolyne Zinko
If you not traveling the Silk Road to Black Rock City, Nev., for Burning Man this week, don feel left out. While the playa winds are famous for caking everything in dust, what lies beneath the surface is the antithesis of the man made circus atmosphere: mineral rich, all natural soothing mud. Harvested from the Great Boiling Springs that abut the Burning Man terrain, Black Rock Mud is harvested by hand by the family who owns the adjoining property, the Egberts. Not only is it packaged in and plantable packaging made only in the USA, the family guarantees it is natural, with no additives, fillers, or conditioners of any kind the yin to the yang of Burning Man. This year, the family is offering a chance to win a one day detox at its mud springs,
called Afterburn. .