terry polo Payless expands shoe giveaway
Retailer Payless ShoeSource is going international with a program that provides free or reduced price shoes to needy children through a network of community charities.
Those countries are the Dominican Republic, Trinidad and Tobago, Ecuador, Costa Rica, Guatemala, El Salvador, Panama, Honduras, Nicaragua and Colombia. alone. 30, after which the company will select the charities. The Puerto Rican and Latin American partners will be chosen by local teams of Payless store managers, charity experts and business partners.
The coupons are to be distributed by the charities by Dec. 24 and are good at more than 4,500 Payless stores in those countries through Feb. 28.
“Based on the demand last year, we could have given away 1 million pairs of shoes,” Rubel said. “It startling how many children in our communities need new shoes but can afford them.”
The company is using the charities to distribute the coupons partly to take advantage of their knowledge of needy children in their respective communities and to assist the groups who have seen donations fall because of the recession.